Who Is Lincoln Greenidge?
Award-winning executive with over 30 years of corporate finance, mergers and acquisitions, capital markets and operations experience.
- Crunchbase.
Because Cash
NEVER LIES.
THINK
THINK, was born out of a lifetime of questions. I have always wondered why people think, say, and do the things they do. Why do some embrace kindness while others choose cruelty? Why do societies cling to old assumptions even when they no longer serve them? Why do we so often avoid the difficult act of questioning, of truly thinking, when it is the very thing that moves us forward?
Each chapter in this book reflects a subject I have wrestled with, sometimes quietly in my own heart, sometimes in conversation with others, and often in moments when the world seemed to make little sense. I do not claim to have the final answers.
What I offer instead is a journey through reflection; a collection of thoughts, questions, and perspectives meant to awaken something in you, the reader.
At its core, THINK is an invitation to challenge the status quo. Too often, we move through life on autopilot, accepting what we are told, repeating what is popular, or avoiding the discomfort of doubt. Critical thinking has become rare in a world saturated with noise, distraction, and pre-packaged opinions. But I believe it is more necessary now than ever.
This book is not about argument for argument’s sake. It is about awakening the courage to pause, to reflect, and to ask: Why? Why do we live the way we do? Why do we believe what we believe? Why do we accept certain patterns without question? These are not abstract inquiries; they are deeply human ones.
My hope is that THINK reminds us that thinking is not a weakness, a burden, or an inconvenience. It is a vital part of being fully alive. It is how we see differently, how we change ourselves, and how we shape the world around us.
If, as you read, you find yourself challenged, unsettled, or even disagreeing with me, that is a good thing. That means the book is working. For the purpose of THINK is not to give you a set of conclusions to hold onto, but to stir in you the boldness to reflect, question, and see anew.
This is why I wrote THINK. Not as a lecture, but as an invitation. Not as a map, but as a spark.
NO MORE EXCUSES
Give up hope and take ACTION.
EXCUSES ARE DRIVEN BY OUR BELIEFS, WHICH CONTROL OUR MINDSET, OUR CHOICES, AND OUR ACTIONS. EXCUSES ARE THE WARM EMBRACE UNDER A FIERY FURNACE THAT LEAD TO NOWHERE - LIKE SELF INFLICTED POISON, BRINGING DEATH TO OUR CREATIVITY, THAT SOON BURNS THROUGH ALL OUR POTENTIAL. THE TIME IS NOW TO STEP INTO THE LIGHT, REALIZE THE POWER WITHIN, AND THE MAGNIFICENT MASTERPIECE THAT IS YOU.
In this book, Lincoln peels the onion of a few of the many excuses that are used to avoid making the necessary choices to live a life of purpose, with meaning. He challenges the excuses to expose their invalidity, asking one to look in the mirror for the answer to the greatest resource - your mind!" "The subtitle of this book, "Taking the first step to living a life of Purpose, with Meaning", is extremely important as it is the impetus for not using excuses to live a life of normalcy and mediocrity. There is nothing normal when one chooses the road less traveled, accepts that one's purpose is a life of service, recognizes that each of us were born with certain talents which should be used to live such a life with passion. No one has ever succeeded in life by conforming to what society deems normal. There has never been an invention of any significance where the inventor was considered normal. In fact, all were considered extraordinary human beings, not because they were more intelligent than everyone else, but they sought to use their skills and talents in pursuit of what many would have ignored because it was deemed too difficult or unconventional. This book exposes such power and the reasons why we should no longer use excuses, ever!
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With over two decades of experience in corporate finance, mergers & acquisitions, and capital markets, Lincoln brings clarity, strategy, and results to every challenge.
His insights bridge practical finance with transformative leadership — helping businesses and professionals unlock their highest potential.
Dive into Lincoln’s most impactful articles and thought leadership on finance, growth strategy, and industry trends.
Whether you’re a seasoned professional or just starting out, these curated insights will elevate your understanding and empower smarter decisions.
NUMBERS DON’T LIE
ONLY PEOPLE DO
COMING SOON...
SPRING 2026
